Missouri Credit Union Association: Matching Funds

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MCUA Matching Funds Campaign

The Missouri Credit Union Association provides up to $300 in matching funds to every affiliate member credit union that invests in awareness-building advertising efforts. These matching funds are similar to a matching grant program. MCUA matches up to $300 per credit union investing in a pro-credit union, non-proprietary advertising program. Matching funds can be used for TV or radio commercials, newspaper ads, event sponsorships, and even more.

These are the guidelines:

The time frame to request and use funds is during the current calendar year.
To receive matching funds, advertising proposals must be submitted before the advertising effort takes place.*
Advertising must be generic. No funds can be used by the individual credit unions to promote their proprietary products and services. An MCUA board-appointed committee will determine if proposed advertising qualifies.*
Only an MCUA-affiliated credit union, chapter(s), or group of credit unions may request matching funds. Associate members are welcome to participate, but are not eligible for matching funds.
A credit union that chooses not to participate can transfer their investment obligation to another credit union, which will then be responsible for investing $300 on the credit union's behalf and will receive the matching funds granted by MCUA.
To request the funds, credit unions (individual, chapter, or group) must send the pledge form, an advertising proposal, and any transfer agreement forms to:
Missouri Credit Union Association
Public/Legislative Affairs
2055 Craigshire Drive
St. Louis, MO 63146
Once a proposal is approved, each credit union or group of credit unions is responsible for developing and carrying out their advertising efforts.

*It is recommended that credit unions do not sign any vendor contracts prior to receiving approval for their advertising efforts by a board-appointed committee. You are not guaranteed to receive the matching funds until you have received this approval.

Matching Funds Forms

(Unsure which forms to complete? Click here for help.)

For Associate Members only

Associate member credit unions are not eligible for matching funds. However, they may choose to contribute funds to a campaign in their area. For information on what campaigns may be organizing in your area, contact your credit union chapter officers.

Associate Member Pledge Form

Questions? Contact the MCUA Public/Legislative Affairs department at (314) 542-0555, (800) 392-3074or pr@mcua.org for additional help.